Magic Bike Rüdesheim is both a touring bike and Harley-Davidson owners' event, as well as a high-quality motorcycle show in the town alongside River Rhine. Elder people may remember that Elvis Presley spent his military service here in 1958, when he was in the 3rd US Armoured Division. In his film "GI Blues", he shot some scenes around the town.

Rüdesheim is located on one of Europe's main freight lines, with trains running through the town day and night (only 20 minutes of silence a day!), so the locals say, the roar of the engines during the 4-day motorcycle event sounds like a sweet soul music for them... Visitors come from Switzerland, France, Belgium, Holland and other neighbouring countries for a long weekend of riding and partying in the German wine region.

The organizing team from Budapest, preparing for Harley-Davidson's 120th birthday, also visited Rüdesheim, where they promoted the anniversary event to be held in the Hungarian capital from 22nd to 25th June 2023, and which is expected to attract around 20,000 motorcyclists from all over the world with a variety of interesting activities.