A partnership between Harley-Davidson and Sportmarketing Agency has officially begun, focusing on the organisation of the legendary brand's 120th Anniversary European Festival.
Harley-Davidson and the Sportmarketing Agency will jointly organise the event from 22 to 25 June 2023, where tens of thousands of motorcyclists and more than 100,000 visitors and guests are expected from around the world.
More than fifty bands will perform on the stages and more than fifty motorcycle attractions will be on show. This was among the information published at the EICMA Motorcycle Show in Milan, which attracted 100,000 visitors.
The Sportmarketing Agency kept the guests posted about next June's event to be held at one of Budapest's iconic venues, the Puskás Arena. Balázs Szalay, leader of the agency met Kolja Rebstock, Vice President and European Director of Harley-Davidson, to review the programmes, the participants, discuss the marketing and communication strategy and talk about the collaborating partners.
