The Swiss Harley Days returned to Lugano, Switzerland, on 1st July after a five-year hiatus: an unmissable experience for H.O.G. members and Harley-Davidson enthusiasts alike. The winding, narrow mountain roads and beautiful lakes make the ride a memorable adventure for all participants. The event took place near the Italian border, less than 80 km from Milan. 

Lake Lugano, located on the border between southern Switzerland and northern Italy, is a strong attraction for all travellers and explorers, and Switzerland's biggest motorcycling event found a pleasant home in the idyllic town. 

The event, last held in 2017, attracted over 100,000 visitors from all over the world, and the same number of visitors were expected at the first weekend of July, it didn't disappoint. 

With a top-class programme and a host of exhibitors, concerts and attractions, the public again got everything they needed for a fantastic weekend.

The motto and the mission of Harley-Davidson brand were truly realized here: "To constantly seek adventure and be more than just a motorcycle manufacturer. The freedom of the Harley spirit..."

The organisers were delighted to welcome the Hungarian exhibitors who were promoting the 120th anniversary event to be held from 22nd to 25th June 2023 in Budapest.